Collection: Products

Instant Skin Brightening Tone-Up Primer H2O Shield

Immediately brightens and tones dull skin with its refresh formulation. With natural toning, the skin is left soft, fresh, and...

IT BRUSHES™ AIRBRUSH DUAL-ENDED FLAWLESS COMPLEXION CONCEALER & FOUNDATION BRUSH #132

IT COSMETICS AIRBRUSH BLURRING FOUNDATION N:0 101

Use IT Brushes  Airbrush Blurring Foundation Brush #101 with your favorite liquid, powder or cream foundation. Dome-shaped brush head allows...

IT COSMETICS AIRBRUSH FLAWLESS BUFFING BRUSH N:110

Achieve streak-free and natural-looking coverage—instantly!—with this angled flat top brush, specially created to hug the curves of your face for...

IT COSMETICS AIRBRUSH FLAWLESS HIGHLIGHTER N:140

Discover your lit-from-within glow with this must-have highlight brush! Featuring ultra-plush, cruelty-free Airbrush hair and a custom-cut brush head, it...

IT COSMETICS AIRBRUSH FLAWLESS RADIANCE FAN N:116

Features  Perfect also for removing eyeshadow fallout and great for applying highlighter precisely Benefits  Hair: Airbrush finish blurring synthetic brush...

IT COSMETICS AIRBRUSH OMG! FOUNDATION BRUSH #106

Quickly and fully cover your entire face with just a few strokes of this luxurious makeup brush! The soft, densely...

IT COSMETICS CC CREAM FULL COVERAGE FOUNDATION WITH SPF 50 (FAIR BEIGE)

What it is: The #1 SPF foundation in America* is a full-coverage foundation, hydrating & anti-aging serum, and SPF 50+ sunscreen...

IT COSMETICS CC CREAM FULL COVERAGE FOUNDATION WITH SPF 50 (FAIR IVORY)

What it is: The #1 SPF foundation in America* is a full-coverage foundation, hydrating & anti-aging serum, and SPF 50+ sunscreen...

IT COSMETICS CC CREAM FULL COVERAGE FOUNDATION WITH SPF 50 (FAIR LIGHT)

What it is: The #1 SPF foundation in America* is a full-coverage foundation, hydrating & anti-aging serum, and SPF 50+ sunscreen...

IT COSMETICS CC CREAM FULL COVERAGE FOUNDATION WITH SPF 50 (FAIR PORCELAIN)

What it is: The #1 SPF foundation in America* is a full-coverage foundation, hydrating & anti-aging serum, and SPF 50+ sunscreen...

IT COSMETICS CC CREAM FULL COVERAGE FOUNDATION WITH SPF 50 (FAIR WARM)

What it is: The #1 SPF foundation in America* is a full-coverage foundation, hydrating & anti-aging serum, and SPF 50+ sunscreen...