Color Wow Extra Strength Dream Coat

Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos.

What it is: A powerful treatment that keeps extremely dry, dehydrated hair and curly- and coily hair types silky, glossy, and frizz-free.

Hair Texture: Curly and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:

- Dryness

- Frizz

- Straightening and Smoothing

Key Benefits:

- Powerhouse anti-frizz, anti-humidity treatment

- Locks in moisture, blocks out humidity

- Prevents hair from reverting back to frizzy/curly

Highlighted Ingredients:

- Proprietary Anti-Humidity Complex: Humidity-proofs, prevents frizz, adds shine, and provides heat protection.

- Polymer Blend: Creates a sealant, locks in moisture, and keeps humidity out.

- Glycerin: Powerful humectant moisturizes to help prevent dryness.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This treatment has a groundbreaking, heat-activated technology that provides powerful humidity-proofing, plus added moisture. It seals the cuticle and locks in moisture to keep extremely dehydrated and curly and coily hair types smooth, sleek, and frizz-resistant, even in the highest humidity.