What It Does: When they say Power Grip, they really mean it. This sticky gel-based primer grips makeup for long-lasting wear, leaving you with a dewy, glowing finish. Infused with four percent niacinamide, it also helps to smooth and brighten your skin for a prepped and primed complexion before makeup. How to Use It: Use your fingertips to pat one pump of the primer evenly over your skin before makeup. About the Brand: E.L.F. COSMETICS creates quality beauty products for makeup novices and professionals alike. With a wide array of products and tools, there’s something for everyone.
