R.E.M BEAUTY KOHL EYELINER PENCIL (BLACK)
this longwearing kohl eyeliner pencil, inspired by ari’s signature bold eye looks, glides on smoothly for intense, out of this world color. our ultra-creamy, smudge-free formula makes it easy to use on a range of looks—from classic to graphic. a built-in sharpener allows your creativity to always stay on point.
our brand founder's vision:
“the at the borderline kohl pencil eyeliner is another one of our signature products. for me it was imperative to launch with three essential colors: midnight black, teddy bear (brown), and so mod (white). i love these eyeliners and they are perfect for a simple lining of the waterline or creating a more fun, mod eye shape."
in an independent study of 21 consumers:
• 100% said the product glides on easily, applies smoothly
• 100% said the product had opaque, one-stroke, highly-pigmented color
• 100% said the product felt lightweight and ultra-creamy
• 100% said the product was smudge-proof and transfer-proof
• 95% said the product was fade-proof