COLOR WOW RAISE THE ROOT THICKEN AND LIFT SPRAY
WHY IT'S WOW
- Delivers major root lift without feeling stiff or sticky
- Contains proprietary elastomers that form a “spring” at the roots
- Root lifter that can be used on wet or dry hair
- Non-yellowing; Never sticky or stiff for bouncy, natural styles
Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts.
There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.